The town of Anna Regina, Essequibo Coast came alive Monday evening as persons gathered at Courts’ Richmond branch to witness the Courts Annual Christmas Tree light-up.Cartoon characters performing at the Courts Essequibo Coast light-up The simple ceremony signalled the goodwill of the Christmas season as Courts brought cheer to children of the Region. Children’s faces were lit up when they were introduced to Santa Claus and his helpers. It was indeed a scene to behold, as many children were seen with mixed emotions – some cried and some were overjoyed to touch Santa’s hands.The helpers were around spreading the joy of the season to the children. The event is an annual one for Courts that foster togetherness as well as bring the joy of Christmas to the people of Essequibo.The crowd also joined in singing contemporary renditions of classic Christmas carols such as “Little Drummer Boy”, “Here Comes Santa Claus” and “Do You Hear What I Hear” among others.Courts Sales Director Laverne Baker said that customers who made a purchase of $49,999 and over were given the opportunity to spin the wheel. The spinning wheel enabled them to win prizes as well as even get their purchase free. According to Baker, 12 customers Monday last took home items among them a refrigerator, television, and even a laptop computer free after winning a 100 per cent discount.Baker said that the road show and the light-up was a way of Courts spreading the joy of Christmas as well as ushering in the season.Children had a rollicking time with Santa and were treated with goodies. Persons who were not part of the light-up were outside on the road observing.