Technology impacts Gold Coast real estate market

first_imgagents are thinking outside the box when it comes to property marketing on the Gold Coast.“We are at the stage where buyers can be looking at a house on the Gold Coast from the other side of the world,” he said.“You can tour a house here and buy without even stepping inside the property.“And there is certainly a percentage of buyers willing to do that.”He said social media also allowed agents to update sellers and buyers regularly. REIQ Gold Coast zone chairman John Newlands said the real estate industry continued to evolve and with that came new marketing concepts. Picture Glenn HampsonMore from news02:37Purchasers snap up every residence in the $40 million Siarn Palm Beach North1 hour ago02:37International architect Desmond Brooks selling luxury beach villa21 hours agoBut he said while technology was advanced, selling real estate still came down to the basic concept of developing personal relationships.“There will always be a place for that,” he said.“Negotiating becomes difficult and it’s up to the agent to keep both sides in the loop.“As much as technology is a part of real estate, it does always go back to those personal relationships and having the skills to talk to people.” Technology is changing how people buy real estate on the Gold Coast. Alex Phillis with his electronic sign board. Picture: Richard GoslingElectronic sign boards are one of the latest marketing concepts to hit the Gold Coast property market.Agent Alex Phillis, of Alex Phillis Real Estate, said he had “mega interest” in his sign, set up at Sovereign Islands.“On Saturday the sign stopped a buyer who was following an agent to another property,” he said.“(The) buyer stopped for 30 seconds and watched the slide show which means I have accessed and exposed my sellers property to a buyer that I may not have found before.”Mr Phillis said he wasn’t worried about damage to the sign.“The signs have a camera and GPS, plus they are 140kg so very hard to move,” he said.“Plus the signs are ten times the cost of a regular sign so only the top end of town is the target market.”center_img Technology is changing the way agents market real estate on the Gold Coast.GOLD Coast agents are thinking outside the box when it comes to property marketing.REIQ Gold Coast zone chairman John Newlands said the real estate industry continued to evolve and with that came new marketing concepts.last_img

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